Jamaica Nice. is pleased to present, in collaboration with Steve ‘Urchin’ Wilson, the new, limited edition unisex Paradise Tee.
Our new Paradise Tee celebrates the unparalleled natural beauty of Jamaica and the love its people have for the island. Even the name “Jamaica” is taken from the indigenous Taino word, ‘Xamayca’ - meaning “land of wood and water”. If you have been to places like the Blue Mountains, Cockpit Country, Martha Brae or Black River, you will know why. If you have yet to visit, we hope the Paradise Collection persuades you to enjoy 'Jamaica Nice.' first hand.
Crafted with a blend of airlume combed and ringspun cotton, the Paradise Tee is our softest, most comfortable unisex tee shirt ever. It feels like paradise. Conceptualized by Steve Urchin, a long time arts and culture industry insider with an eye for impactful visual statements, the Paradise Tee features a tropical four-colour print inspired by the rich colours seen across the island. The burst of colours honours Jamaica's natural roots and we are similarly honoured to showcase some of the people and places who offer ways to experience and connect with Jamaica's natural and cultural paradise every day.
Visitors and locals alike agree, Stush In The Bush, a Regenerative Ital Garden-to-Table dining adventure set in the lush hills of Free Hill, St. Ann, should be on anyone's list of destinations. Stush In The Bush is where food, style, wellness and community are the key ingredients in a genuine, holistic Jamaican experience.
"I’ve always envisioned every little village on the island cleaning up their environment," Stush In The Bush co-founder, Christopher Binns explains, "setting up recycling and composting sites, letting the wild flowers and herbs grow and creating abundant beauty. This beauty could be shared with the world, creating health and wealth. Putting a little STUSH in every bush."
Owners Chris and Lisa Binns offer more than a one of a kind, seasonal ital garden to table meal, they offer space to learn about the community, connect with the land, be healed by the experience and inspired by the process.
"My favorite part of the day is the morning," says Christopher, "especially after a shower of rain. I joyfully make my way to see the plants full of anticipation of what surprises await. A new leaf, a new flower, a new fruit. My connection to the earth is intrinsic. In fact it’s not a connection, I am the earth. Every fiber of my being is every fiber of soil, the food for sustenance, for inspiration, for recreation."
While the Paradise Tee is available at Stush In The Bush, reservations are required and must be made in advance online here at stushinthebush.com. You can also connect with Christopher and Lisa Binns on Instagram @stushinthebush.
Participating Jamaica Nice. Paradise Tee retailers include:
In Kingston
Kerry Man Woman Home @kerrymwh (click to shop online)
MAXBROWN (64 Hope Road, Kingston 6) @maxbrowninternational
In Rose Hall/Montego Bay
The Collective (Main Street Jamaica, Rose Hall) @the.collective876
In Ocho Rios
The Courthouse Gallery (Milford Road, Ocho Rios) @thecourthousegalleryja
Part proceeds from the sale of every Paradise Tee supports music education at the Alpha School of Music in Kingston. Alpha's music programme for at risk youth has been called a “dream factory” (NPR/USA) for “legendary musicians” (Jamaica Gleaner) who “helped release the spirit of one of the most musical islands in the world” (The Telegraph/UK). Alpha’s place in Jamaica’s music pantheon can be heard on Alpha Boys School Radio (ABSR), a 24/7 streaming radio station (listen here alphaboysschoolradio.com). Sponsored by Jamaica Nice., ABSR only plays music in whole or in part performed by Alpha graduates.
